NEVER SETTLE.
Master the mindset of elite athletes to become your best.
Proven by pros.
Backed by science.
Elevate your performance
Enhance your presence
Boost your productivity
Trusted at the top.
You don’t have to struggle under pressure.
If you are:
Transitioning from one level to the next.
Leading a team for the first time.
Experiencing new demands as you grow in your career.
Feeling pressure to always be on.
Looking to make a big pivot personally or professionally
Worried you’re not reaching your full potential
And you want to:
Reach your goals more quickly
Enhance your focus and execution
Perform your best consistently
Make stress a superpower
Feel successful personally and professionally
Lead your team more effectively
Overcome self-limiting beliefs
Experience living at your full potential
Turn constraints into
competitive advantages.
1:1 Coaching
Excellence is idiosyncratic. Don't follow a formulaic approach. Get a personalized regimen and perform like the pros.
Team Consulting
Build a high-performing team using the science of elite teamwork and best practices from building cultures in elite sports.
Digital Coaching
Self-paced courses, free guides, and a weekly newsletter to help you master the skills and science of success.
About Dr. Alex Auerbach
Performance Psychologist and Executive Coach
I've seen first-hand what it takes to compete consistently at the highest level. When your family and team depend on you to deliver, you need high performance mindset skills to be your best when it matters most.
I have worked for over a decade at the highest levels of sports, including in the NBA and NFL.
Now, I'm leveraging the science-backed, field-tested strategies I have used to help pro athletes be their best to help founders and CXOs raise their game and deliver consistently.
A snapshot of my experience
100+
Professional athletes
25+
Leaders and their teams
50+
Executives, VCs, and CXOs
35+
Elite military members
Testimonials
Alex has worked directly with some of the world's most elite athletes. Combined with his deep expertise in human psychology, he's seen first-hand what it takes for someone to perform at the elite level while maintaining their health and sanity.
Andy Johns, Former CEO of Wealthfront and VP at Twitter
Alex Auerbach is one of my go-to thinkers in the mental performance space. He disseminates research-backed ideas that are clear and actionable. His ability to distill the high-performance concepts you need into actionable insights makes for an easy link between concept and action.
Steve Magness, Author & Peak Performance Expert
Alex is one of the best in the game. His ability to dive deep and explain this is next level. By going through his training, not only did I make massive improvements in my professional life (income and performance), but also benefits in my personal life. It's a no-brainer for your brain-I'd recommend his program to anyone who's looking to level up.
Kevin “KD” Dorsey, SVP of Sales and Partnerships at Bench Accounting
Alex has been a great thought partner, coach, and confidante to work with. He helped me center my decision-making during an important juncture in my career. His unique combination of clinical psychology, ACT, and performance coaching makes him a force multiplier for any founder, executive, or VC's career. Our work together helped me create a more balanced and sustainable work-life integration.
Bo Ren, Managing Director of Early Stage Startups at Silicon Valley Bank
How it works
Elite performance takes practice.
You'll be guided through the same approach I've used with hundreds of elite athletes to help them consistently and reliably perform their best.
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A free consultation will help you better understand the coaching process and how I can best serve you.
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Based on your goals and values, we'll chart a course of action together to make progress fast.
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Through experiential learning, you'll develop new skills, refine, and then implement on your way to the top.
Enhance your performance with expert coaching.
I know how important it is for you to think, feel, and perform your best. To do that, you need to train the mindset skills you need to be consistent, even as you’re dealing with rising demands. The problem is you have less and less time, which makes you feel disappointed and like you can’t do anything well. That burns you out.
I understand how hard it is to rise to the top of your game, which is why I take a rigorous, evidence-based approach to coaching. That means I use the science of performance psychology and my decade of experience coaching top athletes to help you systematically improve your health and high performance. Together, we build a science-backed system tailored to your needs to help you reach the next level.
After we make sure we’re a good fit to work together, I’ll create you a customized plan to build the skills you need to perform your best, consistently. To get started, book a call with me today. And, in the meantime, check out the free resources I have available on performing under pressure and managing stress (and more, soon). So you can stop being disappointed in your delivery and achieve your full potential.
